The NIL Fireworks Show

July 2, 2021

By: Carlos Alvarez

Happy Friday 

You made it. Tons of sports news awaits as we head into 4th of July weekend. Let’s start today with a fireworks show, shall we?

Letter Rip!



The Sportsletter Team is off on Monday (July 5). We’ll return to your inbox on Tuesday (July 6) to recap the weekend highlights. Enjoy the holiday!



The NIL Fireworks Show

Photo: Jose Perez/Bauer-Griffin / Getty Images

The NCAA Opened the Floodgates for Student-Athletes to Profit Off Their Name, Image & Likeness, And It Was Glorious


No one was quite ready for a day like this… Correction: Every student-athlete was more-than-ready for a day like this. When the NCAA announced its interim policy allowing athletes to profit from their name, image and likeness (NIL), we knew it would change the amateur model forever. It did. And fast.


This is the most significant day in the history of the NCAA, and that is not an understatement… The model of the NCAA is coming down, and you can never put it back up again. The fact that the NCAA is really worthless after today is also a very significant moment.” — Paul Finebaum


The NCAA had no choice but to open the floodgates to this new world, which became official Thursday morning. Watching the endorsement deals unfold was like a fireworks show that just wouldn’t end. And luckily for the athletes, it never will. So sit back, relax, and watch the pretty lights shine in the eyes of collegiate athletes everywhere.


Here are some of the biggest, best and most fun endorsement announcements we saw on Thursday…


Notable Endorsement Deals


Bo Nix (Auburn Football)

Auburn quarterback Bo Nix, arguably the most high-profile QB in college football entering the 2021 season, immediately signed a deal with Milo’s Tea. The internet had plenty of jokes, including multiple videos of Alabama fans pouring out their tea.


The Cavinder Twins (Fresno State Basketball)

Hanna and Haley Cavinder, who already have millions of social media followers, inked a deal with Boost Mobile as the company’s spokeswomen. They also have a handful of other smaller endorsement deals as they continue to be among the highest-followed collegiate athletes on social media.


Lexi Sun (Nebraska Volleyball)

All-American volleyball star Lexi Sun jumped on the opportunity to make money off her own branded apparel products, starting with “The Sunny Crew” — a crewneck sweatshirt. She’ll sell them through a third-party company called REN Athletics.


ACC Quarterbacks

Both McKenzie Milton (Florida State) and D’Eriq King (Miami), the quarterbacks of prominent Florida universities, took things up a notch from endorsements to endorsers. They became co-founders of Dreamfield Co., an organization to help athletes find speaking engagements, appearances and other opportunities to profit from their NIL.


Jordan Bohannon (Iowa Basketball)

In a state like Iowa, where pro sports teams are nearly nonexistent, Jordan Bohannon is taking advantage of his stardom with a bunch of money-making opportunities, including monetizing his podcast, selling merchandise and partnering with a cryotherapy brand.


Not Done Yet? Let’s Go Rapid-Fire

A former Notre Dame walk-on created an app where athletes can be paid to play video games with fans. A host of FCS football players at Jackson State — who play for famous head coach Deion Sanders — joined up with Kings Grooming products. Another Division II football player has been playing country music in bars and restaurants for years, and now he can get paid for it. Hundreds of NCAA athletes are taking advantage, but just like unregulated fireworks, it’s a beautiful (and dangerous) free-for-all.


The Grand Finale 💥

After everything we saw in a wild first day of the new NIL rules, we give you this: Arkansas receiver Trey Knox and his dog ‘Blue’ signed a deal with PetSmart. I mean, c’mon everyone. If you click one link on this glorious Friday, show some love for ‘Blue’ the dog.


Happy 4th of July weekend, team. Now go enjoy your own fireworks.


Additional Storylines

SI: Reggie Bush Wants Heisman Trophy Back After NCAA’s New NIL Rules

CBS Sports: As NIL Rules Go Into Effect, These NCAA Athletes Moved Quickly

Yahoo! Sports: The NIL Era is Here, And It Should Level the Playing Field in College Football



MLB All-Stars Revealed

Image via

Youth Movement in Full Swing With 9 Players Making 1st MLB All-Star Starts


The votes have been counted. The 2021 MLB All-Star Game participants are official. Yes, you will find some snubs. But we’re here to celebrate the achievements. Nine players are making their first All-Star Game starts. It’s a new era in baseball, led by the star-power of Fernando Tatis Jr., Vlad Guerrero Jr. and Shohei Ohtani. The festivities begin next weekend at Coors Field in Denver (Tues. July 13). Here are the starters for this year’s summer classic.


MLB All-Star Game Starters


National League

C: Salvador Perez (Royals) — 6th Start

1B: Freddie Freeman (Braves) — 3rd Start

2B: Adam Frazier (Pirates) — 1st Start

3B: Nolan Arenado (Cardinals) — 4th Start

SS: Fernando Tatis Jr. (Padres) — 1st Start

OF: Ronald Acuna Jr. (Braves) — 2nd Start

OF: Nick Castellanos (Reds) — 1st Start

OF: Jesse Winker (Reds) — 1st Start

DH: NL Manager Selects


American League

C: Buster Posey (Giants) — 5th Start

1B: Vladimir Guerrero Jr. (Blue Jays) — 1st Start

2B: Marcus Semien (Blue Jays) — 1st Start

3B: Rafael Devers (Red Sox) — 1st Start

SS: Xander Bogaerts (Red Sox) — 2nd Start

OF: Mike Trout (Angels) — 7th Start

OF: Aaron Judge (Yankees) — 3rd Start

OF: Teoscar Hernandez (Blue Jays) — 1st Start

DH: Shohei Ohtani (Angels) — 1st Start


Full MLB All-Star Rosters


Additional Storylines

DraftKings: Highlighting MLB All-Star Game Snubs From AL & NL The Best Home Run Derby Moments, Ever



The Deer Are Near 🦌

Photo: Stacy Revere / Getty Images

Bucks’ Role Players Step Up Without Giannis in Game 5 (123-112), Pull Within 1 Game of NBA Finals


No Giannis Antetokounmpo in Game 5 was a massive blow for Milwaukee in the Eastern Conference Finals, but the rest of the Bucks stepped up in the absence of the reigning two-time MVP. They took a double-digit lead against the Hawks in the first quarter and never looked back. Atlanta was also without their star, Trae Young, and it showed as Milwaukee’s supporting cast took over. Both Brook Lopez (33) and Bobby Portis (22) had playoff career-highs, and the Bucks starters combined for 106 points in a crucial swing game. Without the two biggest stars in the East? Advantage, Bucks. Milwaukee leads the series (3-2) and they can close it out on Saturday.


Bucks Not Named Giannis (Game 5)

Brook Lopez: 33 points, 7 rebounds

Khris Middleton: 26 points, 13 rebounds, 8 assists

Jrue Holiday: 25 points, 13 assists, 6 rebounds

Bobby Portis: 22 points, 8 rebounds


Watch: Bucks Win Game 5 Thanks to Supporting Cast


Upcoming Schedule

Gm 6: Bucks at Hawks (Sat. 8:30 pm ET)

MIL Leads Series (3-2)


Additional Storylines

The Ringer: Do the Hawks Still Have a Chance at a Comeback?

The Athletic: Bucks Sans Giannis Blast Hawks in Eastern Conference Finals Game 5



⚾️ MLB: Freddie Walks It Off for Braves

Among the MLB action from Thursday night was a Freddie Freeman walk-off single that scored Guillermo Heredia for the Braves’ win against the Mets (4-3). Freeman also earned a starting spot in the MLB All-Star Game just hours before.


🚴♂️ TDF: Cavendish Captures Stage 6

Mark Cavendish won his second stage of the 2021 Tour de France on Thursday at Chateauroux. The stage win was Cavendish’s 32nd Tour de France stage victory, just two shy of the all-time record. Mathieu van der Poel still holds the yellow leader jersey.


🎾 TENNIS: (3) Svitolina Joins Wimbledon Chaos

The early exits continued at Wimbledon on Thursday with (3) Elina Svitolina falling to unranked Magda Linette in straight sets (6-3, 6-4). She’s the fifth player in the women’s top-10 to leave in the first two rounds.


⚽️ SOCCER: USWNT Thrashes Mexico (4-0)

In the final friendly before the Olympics, the U.S. Women’s National Team crushed Mexico on Thursday (4-0) behind goals from Sam Mewis, Tobin Heath and Christen Press (2).


🏀 WNBA: Brionna Jones Drops 34 for Sun

The Connecticut Sun won their fourth straight game on Thursday, beating the Indiana Fever (86-80) behind a career-high 34-point night for Brionna Jones.



🏛️  College Sports Will Never be the Same

The sun has set on the old era of college sports. Beginning Thursday, the last gasps of an antiquated model will be replaced by a landscape defined by the open marketplace for student-athletes to capitalize on their name, image and likeness. It’s a brave new world… (USA Today)


⚾️  Who is the MLB Draft’s No. 1 Pick?

Major League Baseball’s first-year amateur player draft is set to begin on Sunday. The Pittsburgh Pirates will make the No. 1 selection for the fifth time in their franchise history. Here are four prospecs to wach as Pirates face the pressure. (CBS Sports)


🏀  The 2021 NBA Free-Agency Big Board

Kemba Walker was traded. Damian Lillard could push his way out of Portland. And several franchises have undergone significant front office and coaching changes. The free-agency stars are aligning as the NBA season dwindles. Plus, is Kawhi Leonard up for grabs? (Bleacher Report)



The Must-Watch List

The July sports blitz gets started with Game 3 of the Stanley Cup Final and the conclusion of the Eastern Conference in the NBA Playoffs. Plus, a busy 72 hours in Europe awaits. Don’t miss the Subway Series (Yankees-Mets) all weekend long. We’ll return to your inbox on Tuesday (July 6) to recap the best moments from the holiday weekend.


Stanley Cup Final

Gm 3: Lightning at Canadiens (Fri. 8:00 pm)

Gm 4: Lightning at Canadiens (Mon. 8:00 pm)


NBA Playoffs (Eastern Conference Finals)

Gm 6: Bucks at Hawks (Sat. 8:30 pm)

*Gm 7: Hawks at Bucks (Mon. 8:30 pm)

*If Necessary



Full Draws & Schedules


European Championship (Quarterfinals)

Switzerland vs. Spain (Fri. Noon)

Belgium vs. Italy (Fri. 3:00 pm)

Czech Republic vs. Denmark (Sat. Noon)

Ukraine vs. England (Sat. 3:00 pm)


Copa America (Quarterfinals)

Peru vs. Paraguay (Fri. 5:00 pm)

Brazil vs. Chile (Fri. 8:00 pm)

Uruguay vs. Colombia (Sat. 6:00 pm)

Argentina vs. Ecuador (Sat. 9:00 pm)


MLB Subway Series (Yankees vs. Mets)

Friday (7:05 pm)

Saturday (1:05 pm)

Sunday (7:00 pm)


NASCAR Cup Series

Road America (Sun. 2:30 pm)


*All Times Eastern